Interview: Flourish Magazine
Lucy Saunders has a love for travel, photography and print. Lucy combined her love for design and photography with creating a new magazine called Flourish. I was lucky enough to interview Lucy about her work and magazine.
Hello! Thank you so much for letting me interview you. How are you?
I am well thank you, feeling a little excited still after last week.
Tell us a little bit about your background.
My background has always been creative. I studied photography at Bath Spa University and then went into marketing following graduation. I enjoyed it but I really wanted to set up my own company and my dream was to own a magazine business. I started working freelance alongside trying to make and create Flourish. I started working part time in a publishing house and to this day I still do. I love it and its a great learning platform for my own magazine business itself.
I adore your business. What made you decide to set up Flourish magazine?
I love travel, I love photography and I love print. I really wanted to combine them all allowing me to travel and photograph as work. I always wanted to work for myself and I always wanted to craft something that others could get the pleasure in having.
What is Flourish magazine about?
I have spent the last year travelling around Asia, collating snippets of culture through photographic content into a visual publication, in attempt to inspire the ‘Western individual’ to go and explore, discover and live within the physical moment of an unfamiliar culture. The work contains photo-essays, interviews, geographical statements and personal stories of adventure. The conviction of Flourish is not purely to inspire people to travel, but to provide an outlet to exploring something deeper: sustainability, culture and the communities that carry out their lives in that environment.
Why did you call your magazine Flourish?
I decided to call it Flourish due to the definition of Flourish in the English dictionary - (of a living organism) grow or develop in a healthy or vigorous way, especially as the result of a particularly congenial environment. I felt it fitted really well into what the magazine content was about so the name just stuck.
How has your creative process changed since the start?
I am a lot more organised! *laughs* I used to work at my own pace... not really being concerned about timings and deadlines however owning a business has made me realise I need to be more strict with how I work. Creatively I still work in the same way I don't think that will change I just have altered how efficient I am.
How did you manage to learn and hone your craft?
I learnt a lot of magazine production and design through university but I learnt a lot by just admiring, researching, and playing in design platforms. I think my style is just my style... in the same way that everyone has their own way of talking, creating and expressing what they want to express through art.
Have you always been into design, illustration, photography and craft?
Always. I have always admired aesthetic things, from packaging, illustrations, furniture to photography and craft. I think it was built within me to love design. I don't know how people can’t like design.
Why has social media been an important platform for you to use?
Instagram has been a massive platform for me, especially in showing my work to the world. The creative community which surrounds Instagram as well has had a large impact on reaching my goal via Kickstarter. Kick-starter allowed me to print volume one and in September we will be releasing another Kickstarter for volume 2.
Who inspires your magazine?
Lots of people inspire the magazine and still do keep on inspiring the magazine. I want to build a creative community around the project and more and more artists, photographers and designers inspire magazine articles. Even other magazines out there such as In Clover and Some Such inspire my own magazine.
Do you have any favourite articles from your magazine?
I think my most favourite article is the article on coffee. Japan was an incredible place to stop and get coffee and relax and I loved writing about the different places I went too on my adventures.
What do we hope to see in this up and coming year for your Instagram page?
This year you will start to see volume 2 content, hopefully more about our stockists and more photographic collaborations.
What’s your typical working day?
A typical working day starts with emailing really, trying to stop my cat from walking over my laptop and drinking a lot of coffee. My days vary a lot though, sometimes I'm out photographing, other days I am out networking and other days I'm in-house designing.
What’s been the biggest struggle in getting your business off the ground?
The biggest struggle has been gaining exposure and getting people interested in the publication. As a small magazine publication will often go for more well known publications rather than smaller ones and it would be nice to get the publication out there a bit more.
Do you have any exciting plans for this year?
I have a few exciting little trips planned which I cannot say too much about as they are for volume 2!
What advice would you give to people looking to define their own style?
I think you just need to be true to yourself. There is nothing worse than trying to be someone else or being like someone else style. You need to do you!
Do you have any advice for anyone starting their own magazine?
Be confident and don't doubt yourself.
What’s next for Flourish magazine?
Next is starting and making volume 2 along with trying to find more stockists! I am working with other collaborators to create content and I am also looking for more stockists!
What's the best piece of creative advice you've ever been given?
Never give up.