Interview: Sweet Revolution
Sweet Revolution have created a range of easy-to-make instant drinks, with an emphasis on ethically-produced and organic wholefoods.
Hello! Thank you so much for letting me interview you. How are you?
I’m very well thank you. We had a really busy December, but after a relaxing break over Christmas and the New Year we’re ready for all things new.
I adore your business. What made you decide to set up your own business?
It happened by accident really. I studied naturopathic nutrition a few years ago and, after learning about the amazing benefits of raw cacao, started making my own chocolate bars which everyone loved – especially my children! I was encouraged to take the bars to market which I did through two local health food stores. So Sweet Revolution was launched with a range of raw chocolate bars but has now diversified into superfood lattes.
What did you call your business Sweet Revolution?
I was chatting to a couple of friends and they asked me about the ethos and range of products I was interested in launching, which were all sweet, healthy and delicious. Sweet Revolution just popped up in the conversation and I knew immediately that was it.
How has your creative process changed since the start?
We now do a lot of events in the wellness space and I’m always inspired by new ingredients, trying to identify gaps in the market and what are likely to be the upcoming trends. The best part of my job is new product development – and I always have lots of volunteers to taste test!
How did you manage to learn and hone your craft?
It’s developed naturally over time. I’ve always been an advocate of pure, natural food and just enjoy experimenting with different flavours to create new recipes.
Have you always been into baking and cooking?
Yes, I’ve always loved food and always tried to put a healthy spin on recipes.
What equipment do you use for your work?
I use very little equipment other than a milk steamer for experimentation. Now that we are a little bigger, we work with a manufacturer who produces the lattes to our recipes.
What tools or materials could you not live without?
I couldn’t live without my Vitamix! I use it several times every day.
Why has social media been an important platform for you to use?
I think social media is a great tool for smaller business to reach out to their potential market. It’s very accessible and enables you to have direct conversations with consumers.
Who inspires your work?
Definitely my children, Pippa and Alex. They’ve helped with events, ideas and tastings!
Do you have any favourite flavours that you adore at the moment?
I love our Matcha Latte, but my recently I’ve been drinking lots of Chicory Latte. I haven’t drunk coffee for a number of years because I try to stay away from caffeine, so our Chicory Latte is my version of a coffee latte – and it also has the added benefit of Lion’s Mane which has had several scientific studies showing how amazing it is for brain health – and we all need some of that.
What do we hope to see in this up and coming year for your Instagram page and your work?
We’re always trying to improve our social media presence and would like to work more with influencers in the next year. We’re also looking at doing more collaborations with like-minded brands, including some great giveaways. And, of course, we’ll be looking to introduce one or two new flavours, one of which I’m working on at the moment.
What are you currently working on?
A new flavour latte – top secret at the moment!
What has been the most difficult latte to make?
Definitely our Beetroot Latte. It was really difficult to balance the beetroot juice powder (of which you need quite a lot) with the coconut milk powder to ensure you had a nice frothy latte.
How do you go about making your lattes?
I use the same base for each of them – coconut milk powder and raw coconut nectar – and then experiment with other fabulous ingredients I have discovered. Some are successful, some aren’t. I tried making a Peanut Butter Latte last year but it didn’t work as it created too much sediment – it tasted fantastic though!
What’s your typical working day?
I don’t really have a typical day. As I work for myself I can fit work around the other things I love doing, for example every Monday morning I do Pilates. I find it sets me up for the week ahead.
Do you have any exciting plans for this year?
2019 is looking very exciting as we have been named the winner of Ocado’s Britain’s Next Top Supplier Competition. It’s an amazing achievement for us and we’re very excited to work with our first large retailer.
What is your career plan with your business?
To keep growing and keep enjoying it!
What’s been the biggest struggle in getting your business off the ground?
When I was developing the hot chocolate, which was the first drink in our range, I spent months and months searching for the very best coconut milk powder. I was sent lots of samples which, when tested, were not what they said they were. I’ve now found what I believe to be the best on the market – and it was confirmed as the ‘cleanest’ on the market by Planet Organic last year.
Do you have any advice for anyone starting their own business?
Believe in yourself and your product, and never give up.
What's the best piece of creative advice you've ever been given?
That no matter how good your product is, if it doesn’t look good on the shelf no-one is going to see it never mind buy it.