Interview: The Printed Peanut
Louise Lockhart runs The Printed Peanut. She sells lots of gorgeous illustrated items in her shop. I was lucky enough to interview Louise about The Printed Peanut and her illustrations.
Hello! Thank you so much for letting me interview you! How are you?
I'm great thank you!
Tell us a little bit about your background.
I am a freelance illustrator and I design products to sell on my online shop The Printed Peanut.
I adore your business. What made you decide to set up The Printed Peanut?
I was working in an amazing stationery shop part time, and on my days off I’d make things to sell in the shop. I found it much more rewarding than trying to make illustrations for myself.
Why did you call your shop The Printed Peanut?
It came to me after eating a lot of peanut butter whilst living in Canada!
What does your shop sell?
Anything that I can adorn with my designs such as soap, cards, mugs, books and tea towels!
How has your creative process changed since the start?
The process itself hasn’t changed much - I always start by cutting out shapes from paper and adding colour and texture using Photoshop. The designs have probably evolved a lot over the years, but hopefully people can tell that they are always my designs.
How did you manage to learn and hone your craft?
I think you just have to do it for 10 hours a day, every day. Like playing a musical instrument. I feel like I’m still learning!
Have you always been into design, illustration and craft?
Yes. I come from a very arty family who have always encouraged me to be creative.
Why has social media been an important platform for you to use?
It’s a really quick way of getting your products out there and I feel like there’s a strong community of like minded people who all support and inspire you.
Do you have any favourite pieces from your shop that you adore at the moment?
I love the new Concertina Books that stretch out to deorate your shelf or mantlepiece. There’s a house plants one for people like me who can’t keep real plants alive.
What do we hope to see in this up and coming year for your Instagram page?
I’m trying to curate it abit more and not do so many posts. Although I’m totally addicted to it so that’s hard!
What’s your typical working day?
I get up around 8 and have coffee whilst checking emails. I’ll work on various bits and pieces but usually end up cycling to the post office with orders around 3pm, if it’s not raining. I find it hard to stop myself working, but that’s a sign that I love it.
What’s been the biggest struggle in getting your business off the ground?
Working out how much stock to buy at once, it’s always a gamble.
Do you have any exciting plans for this year?
I hope to expand my range to include more textile based items. I have been working on silk scarf designs. I love the idea of wearable art.
What advice would you give to people looking to define their own style?
Keep true to yourself.
Do you have any advice for anyone starting their own shop?
Start small and do lots of fairs where you can get first hand observations on what people are buying.
What’s next for The Printed Peanut?
I have just launched a huge new range of cards so I’m hoping they will do well. I can’t stop designing new things, you’ll just have to keep an eye out!
You can follow The Printed Peanut on Instagram '@theprintedpeanut' and Facebook 'facebook/theprintedpeanut'. Louise sells lots of beautiful illustrated stock!